Healing the World Wide Web… One Page at a Time
Real actual resources that you can use to help you make your website
or to help you understand more about Search Engine Optimization.
Links to and from your website can be difficult to understand.
It IS dangerous to fall for link building bargains. This is one place that needs careful attention too as this is extremely valuable consideration in page ranking. Simply put, understand links to your site like this:
If google believes – often for great reason!- that a link to your site has been purchased or exchanged for- this will hurt you.
However linking outside of your site can be good for your ranking. One way is links to actual further reading that supports your claims and adds to what you are trying to communicate.
There are a number of great resources for understanding search engines and how they work. Why SEO or search engine optimizing is or is not a good idea for your website.
For web language standards and tutorials go to
www.w3.org
for css help and understanding
Another good resource for CSS help is W3Schools.com.
For royalty free pics you can use on your website and elsewhere.
And don’t forget Google with more tools and advice and code and and stuff…
Forms
Forms on your website perform an invaluable service. They can make it easier for those you are reaching out to, to get in touch with you, to bring you business.
Frontpage and MS expression web have forms that work moderately well but they require front page extensions on your server, something not always available. Besides these Frontpage forms h
The other type of links are exchange links, or Reciprocal linking.
These links you trade with other websites of a similar nature as your own website. It really won’t help your ranking if you exchange with “directories”, “link farms” or even with websites that have no basic similarity with your website.
This website “Self Growth” is an excellent resource for web owners. Make sure that your site is represented in their pages. Part of the exchange is to have a link such as I have below that links back to them. This is a fair example of link exchanging working for you as they have sections of informative articles that really are worth linking to. To have a link from a section on their site that about what you are about will be valuable for you.
Another type of link to add to your site is a link to a business in your area that is of a similar nature but not exactly competition. Here is an example. I live in the Reno NV area and a friend of mine does computer repair in Carson City, which is about a half-hour away. our businesses are associated with northern Nevada and computers so it helps to clarify to the S.E.s that our businesses are about both of those topics.