When we know the best keywords, we can optimize your website for them. Specifically in places like your meta tags, the ever essential title and description tags, H tags and the first paragraph of your website as well as many other appropriate locations throughout the site. We will probably also suggest some content revision to enhance your ranking for your choice keywords if appropriate.
Optimization, beyond the tedious effort of obtaining your keywords, involves a fair amount of technique. The first word of your title tag, for example, has a huge portion of the keyword value in the tag while the last has nearly none. The quantity of characters and where the words are placed has significant impact on how well your website ranks.